InterContinental Miami, Website

The apex of luxury in Miami. InterContinental Miami lies along Biscayne Bay, with stunning views of both Downtown Miami and the waters surrounding the city. 

For IC Miami, I developed copy that brought to life the hotel's luxury, style, and culture - their lobby is built around an original sculpture by a famous artist. Like Miami itself, the hotel knows how to create a refined experience, with a little swagger. I added that playfulness into the copy so it shows they're not another reserved, dry luxury hotel. They know how to have fun in Miami's sun.