Red Lion, MultiChannel Campaign
Red Lion Hotel Anaheim Resort is a Disney Good Neighbor Hotel and an excellent place for families to stay while exploring the park. With this summer's new Star Wars attractions coming to Disneyland, the hotel wanted to target families with a limited time offer.
The copy plays on the fun Star Wars theme - "May The Savings Be With You" and keeps things light and warmhearted. In addition to the limited time offer minisite, I created copy for banner ads, emails, and press releases that all adhered to the fun, space-exploring theme.