Telus Optik TV Site Redesign

The Telus Optik TV team came to Havas CX for a full redesign of their TV site. Partnering with UX designers and researchers, I revised their site, changing the sitemap to streamline content, updating the checkout experience to be smoother, and testing it with users.

Previous Design

The old site design was heavy with copy and had unclear information architecture, making it hard for users to understand where to go.

New Design

The new design incorporated more TV imagery to catch users’ attention, and the distilled copy conveyed value props succinctly, with simple, clearer calls to action. A revised header menu made each page’s content clearer, allowing users to know what they were going to see. We worked within Telus’s brand guidelines to include animal imagery by having a hummingbird follow the user down the page.